WALT BROWN’S NEW BOOK
By Walt Brown · Published by BenBella Books
A practical guide to the Seven Critical Needs Framework—seven promises that help leaders build a culture people want to join, trust, and strengthen.
THE OPPORTUNITY
The opportunity is not another program. It is a company culture where people can answer yes to the needs that make great work possible.
It’s not about putting up with jerks.
Patience helps you attract people who are bought in. Not tolerate the ones who aren’t.
It’s not about slowness.
Pause to reflect and prioritize. Then respond with clarity and speed.
It’s not about avoidance.
Patience moves through the hard thing; so leaders can make the tough call.
THE 7 CRITICAL NEEDS FRAMEWORK
With consistency comes stamina. With stamina comes incredible, repeatable results.
Attract or Repel turns big organizational-health ideas into seven clear promises your people can see—and leaders can keep using the tools they already know.
Uncle Walt · 200+ ORGANIZATIONS · 2,000+ DAYS · 15,000+ HOURS
Walt Brown has spent decades helping leaders see patterns, make stronger promises to their people, and use their operating systems to build cultures that endure. This book is his practical invitation to do the same.
Built from reps, not theory.
Walt’s work combines a practitioner’s patience with a strategist’s instinct for making complicated things usable. Add a preferred Walt portrait here to complete this author moment.