The 7 Critical Needs™

"The Answer is in the Tools..." - Walt Brown

"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

The 7 Critical Needs™

"The Answer is in the Tools..." - Walt Brown

"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

The 7 Critical Needs™

"The Answer is in the Tools..." - Walt Brown

"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.
"Fastnet Race" by David Blaikie is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

EOS Builds Healthy
Leadership Teams

But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health

EOS Builds Healthy
Leadership Teams

But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health

EOS Builds Healthy
Leadership Teams

But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

"EOS is a system for managing human energy in an organization."
- Gino Wickman

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

"EOS is a system for managing human energy in an organization."
- Gino Wickman

A monochrome image of a man, identified as a Gino Wickman discussing the Entrepreneurial Operating System (EOS), standing next to a hand-drawn diagram. The diagram shows multiple arrows, representing people and their focus, pointing in conflicting, random directions, illustrating how most organizations lack alignment. The speaker is demonstrating this concept with his hands.

How Do We
Align Human Energy?

We can't get everyone rowing in the same direction if we can't see their oars.

"EOS is a system for managing human energy in an organization."
- Gino Wickman

How Do We
Measure "Healthy"?

We Can't Set "Healthy" Rocks Without "Healthy" Data.

"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?

We Can't Set "Healthy" Rocks Without "Healthy" Data.

"The health of an organization is actually
more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?

We Can't Set "Healthy" Rocks Without "Healthy" Data.

"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.

"The Answer Is In The Tools" - Uncle Walt

"The 7 Critical Needs" Are Fulfilled By The EOS Tools

“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown

• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

Vision and values only matter if people know how to embrace them.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

Vision and values only matter if people know how to embrace them.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

The 7 Critical Needs Framework

Built on the Universal Needs of Every Employee

1. To Belong

When belonging is missing, people protect themselves. When it’s present, they protect the mission.

2. To Believe

Vision and values only matter if people know how to embrace them.

3. To Be Accountable

People do their part when they know what's expected and given ownership of their roles.

4. To be Measured

People disengage in the absence of clear, fair measurement.

5. To be Heard

When people stop speaking up, truth disappears & performance follows.

6. To be Developed

Development isn’t just about promotions; it’s about purpose and progress.

7. To be Balanced

Balance sustains performance. Burnout destroys it.

You Don't Need New Tools — Just a New Lens

EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.

In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:

The 90 Minute Meeting (on the board - the result of EOS pure implementions)

Healthy & Smart - Lencioni (The Journey)

Alignment - Gino's Arrows

LMA - The Quarterly Conversation (LMA7)

Team Health - The Five Dysfunctions

Trust Builders (The 7 Critical Needs)

And How To Connect The Results Of The 7 Critical Needs Survey With EOS:

Implementers don't need anything more than EOS

No extra tools required

"...the answer is in the tools..."

A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports

After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."

In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:

The 90 Minute Meeting (on the board - the result of EOS pure implementions)

Healthy & Smart - Lencioni (The Journey)

Alignment - Gino's Arrows

LMA - The Quarterly Conversation (LMA7)

Team Health - The Five Dysfunctions

Trust Builders (The 7 Critical Needs)

And How To Connect The Results Of The 7 Critical Needs Survey With EOS:

Implementers don't need anything more than EOS

No extra tools required

"...the answer is in the tools..."

A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports

After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."

In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:

The 90 Minute Meeting (on the board - the result of EOS pure implementions)

Healthy & Smart - Lencioni (The Journey)

Alignment - Gino's Arrows

LMA - The Quarterly Conversation (LMA7)

Team Health - The Five Dysfunctions

Trust Builders (The 7 Critical Needs)

And How To Connect The Results Of The 7 Critical Needs Survey With EOS:

Implementers don't need anything more than EOS

No extra tools required

"...the answer is in the tools..."

A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports

After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health

- Finally measure the "Healthy" side of the Healthy & Smart equation.

- Watch EOS become something done for everyone in the organization, not to them.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health

- Finally measure the "Healthy" side of the Healthy & Smart equation.

- Watch EOS become something done for everyone in the organization, not to them.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health

- Finally measure the "Healthy" side of the Healthy & Smart equation.

- Watch EOS become something done for everyone in the organization, not to them.

- Create true employee buy-in from the leadership team to the front line.

- Unlock the full potential of the EOS tools you already teach.

- Transform your clients into truly healthy, cohesive, and high-performing organizations.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Avoid the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Avoid the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In

- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.

- Avoid the frustration of employees who are compliant but not truly bought-in.

- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.

- Prevent your clients from missing the full promise of running on EOS.

Headlines

The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies

Headlines

The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies

Headlines

The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies

EOS & The 7 Critical Needs

EOS & The 7 Critical Needs

EOS & The 7 Critical Needs

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life

Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.

Gino Wickman, entrepreneur & author, created the Entrepreneurial Operating System (EOS). He's known for his book Traction.

"A great book on how to measure organizational trust, courage, and employee engagement. If measurable organizational health is important to you, this is the book to read."

-Gino Wickman, bestselling author of Traction and The EOS Life