The 7 Critical Needs™
"The Answer is in the Tools..." - Walt Brown
"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.

The 7 Critical Needs™
"The Answer is in the Tools..." - Walt Brown
"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.

The 7 Critical Needs™
"The Answer is in the Tools..." - Walt Brown
"Every organization has to be both smart and healthy." - Lencioni.
The 7 Critical Needs Survey measures how well organizations use EOS tools to promote organizational health.


EOS Builds Healthy
Leadership Teams
But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health

EOS Builds Healthy
Leadership Teams
But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health

EOS Builds Healthy
Leadership Teams
But Implementers and Leadership Teams are Blind to the Impact of EOS on Organizational Health
How Do We
Measure "Healthy"?
We Can't Set "Healthy" Rocks Without "Healthy" Data.
"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?
We Can't Set "Healthy" Rocks Without "Healthy" Data.
"The health of an organization is actually
more important than simply being smart."
- Patrick Lencioni

How Do We
Measure "Healthy"?
We Can't Set "Healthy" Rocks Without "Healthy" Data.
"The health of an organization is actually more important than simply being smart."
- Patrick Lencioni


"The Answer Is In The Tools" - Uncle Walt
"The 7 Critical Needs" Are Fulfilled By The EOS Tools
“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown
• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.

"The Answer Is In The Tools" - Uncle Walt
"The 7 Critical Needs" Are Fulfilled By The EOS Tools
“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown
• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.

"The Answer Is In The Tools" - Uncle Walt
"The 7 Critical Needs" Are Fulfilled By The EOS Tools
“When everyone knows how and why we are measuring something, we can work on it, improve it together. Now we have a way to measure organizational trust, courage, and engagement, and we can work on it.”
- Walt Brown
• Measure organizational health from the ground up.
• Assess how effectively the EOS tools are actually being used.
The 7 Critical Needs Framework
Built on the Universal Needs of Every Employee
1. To Belong
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
Vision and values only matter if people know how to embrace them.
3. To Be Accountable
People do their part when they know what's expected and given ownership of their roles.
4. To be Measured
People disengage in the absence of clear, fair measurement.
5. To be Heard
When people stop speaking up, truth disappears & performance follows.
6. To be Developed
Development isn’t just about promotions; it’s about purpose and progress.
7. To be Balanced
Balance sustains performance. Burnout destroys it.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.
The 7 Critical Needs Framework
Built on the Universal Needs of Every Employee
1. To Belong
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
Vision and values only matter if people know how to embrace them.
3. To Be Accountable
People do their part when they know what's expected and given ownership of their roles.
4. To be Measured
People disengage in the absence of clear, fair measurement.
5. To be Heard
When people stop speaking up, truth disappears & performance follows.
6. To be Developed
Development isn’t just about promotions; it’s about purpose and progress.
7. To be Balanced
Balance sustains performance. Burnout destroys it.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.
The 7 Critical Needs Framework
Built on the Universal Needs of Every Employee
1. To Belong
When belonging is missing, people protect themselves. When it’s present, they protect the mission.
2. To Believe
Vision and values only matter if people know how to embrace them.
3. To Be Accountable
People do their part when they know what's expected and given ownership of their roles.
4. To be Measured
People disengage in the absence of clear, fair measurement.
5. To be Heard
When people stop speaking up, truth disappears & performance follows.
6. To be Developed
Development isn’t just about promotions; it’s about purpose and progress.
7. To be Balanced
Balance sustains performance. Burnout destroys it.
You Don't Need New Tools — Just a New Lens
EOS already gives you everything you need. The 7 Critical Needs framework simply helps you see how the existing tools meet or miss the needs of your people.

When the EOS tools are used with the 7 Critical Needs in mind, Healthy + Smart balance, just as Gino Wickman and Patrick Lencioni intended.
Measure What Makes EOS Work
Are you ready to help your clients measure "Healthy"
and assess how well the EOS tools are being utilized?
Measure What Makes EOS Work
Are you ready to help your clients measure "Healthy"
and assess how well the EOS tools are being utilized?
Measure What Makes EOS Work
Are you ready to help your clients measure "Healthy"
and assess how well the EOS tools are being utilized?
In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:
The 90 Minute Meeting (on the board - the result of EOS pure implementions)
Healthy & Smart - Lencioni (The Journey)
Alignment - Gino's Arrows
LMA - The Quarterly Conversation (LMA7)
Team Health - The Five Dysfunctions
Trust Builders (The 7 Critical Needs)
And How To Connect The Results Of The 7 Critical Needs Survey With EOS:
Implementers don't need anything more than EOS
No extra tools required
"...the answer is in the tools..."
A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports
After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."
In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:
The 90 Minute Meeting (on the board - the result of EOS pure implementions)
Healthy & Smart - Lencioni (The Journey)
Alignment - Gino's Arrows
LMA - The Quarterly Conversation (LMA7)
Team Health - The Five Dysfunctions
Trust Builders (The 7 Critical Needs)
And How To Connect The Results Of The 7 Critical Needs Survey With EOS:
Implementers don't need anything more than EOS
No extra tools required
"...the answer is in the tools..."
A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports
After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."
In The Webinar, We Will Teach You Where The 7 Critical Needs Naturally Fit Into The Implementation Of EOS:
The 90 Minute Meeting (on the board - the result of EOS pure implementions)
Healthy & Smart - Lencioni (The Journey)
Alignment - Gino's Arrows
LMA - The Quarterly Conversation (LMA7)
Team Health - The Five Dysfunctions
Trust Builders (The 7 Critical Needs)
And How To Connect The Results Of The 7 Critical Needs Survey With EOS:
Implementers don't need anything more than EOS
No extra tools required
"...the answer is in the tools..."
A map from each of the 7 Critical Needs to their corresponding EOS Tools to make it easy for managers to meet all of The 7 Critical Needs of their direct reports
After The Webinar You Will Be Able To Teach & Facilitate "The 7 Critical Needs Trust Builder."

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health
- Finally measure the "Healthy" side of the Healthy & Smart equation.
- Watch EOS become something done for everyone in the organization, not to them.
- Create true employee buy-in from the leadership team to the front line.
- Unlock the full potential of the EOS tools you already teach.
- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health
- Finally measure the "Healthy" side of the Healthy & Smart equation.
- Watch EOS become something done for everyone in the organization, not to them.
- Create true employee buy-in from the leadership team to the front line.
- Unlock the full potential of the EOS tools you already teach.
- Transform your clients into truly healthy, cohesive, and high-performing organizations.

Unlock the Full Potential of EOS by Measuring & Optimizing Organizational Health
- Finally measure the "Healthy" side of the Healthy & Smart equation.
- Watch EOS become something done for everyone in the organization, not to them.
- Create true employee buy-in from the leadership team to the front line.
- Unlock the full potential of the EOS tools you already teach.
- Transform your clients into truly healthy, cohesive, and high-performing organizations.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In
- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.
- Avoid the frustration of employees who are compliant but not truly bought-in.
- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.
- Prevent your clients from missing the full promise of running on EOS.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In
- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.
- Avoid the frustration of employees who are compliant but not truly bought-in.
- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.
- Prevent your clients from missing the full promise of running on EOS.

End the Stall & Turn EOS Compliance Into Organization-Wide Buy-In
- Make sure the EOS system is adopted and used by every team and employee, not just the senior leaders.
- Avoid the frustration of employees who are compliant but not truly bought-in.
- Quit wasting time and credibility searching for bolt-on culture tools. The answer is already in EOS.
- Prevent your clients from missing the full promise of running on EOS.
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
Headlines
The 7 Critical Needs Are Trusted by Implementers and EOS-Run Companies
EOS & The 7 Critical Needs
EOS & The 7 Critical Needs
EOS & The 7 Critical Needs
Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
Attract or Repel is the essential guide to the 7 Critical Needs Framework. Drawing on the insights of Brené Brown, Patrick Lencioni, Don Clifton, and Amy Edmondson, Walt Brown introduces seven simple promises you must make — and keep — to your people. With the support of a solid Business Operating System, these promises become the foundation for a thriving Culture, where top talent is drawn in, poor fit is filtered out, and your organization reaches new heights.
















